iv. Selected builds
Proof, not promises.
Systems I've built for clients — from sources no off-the-shelf tool gives you.
Featured build · AI Reserve
A scored, tiered universe of AI-native companies — built from SEC filings and VC portfolios, not a list tool.
- i.Sourced from three places at once — SEC Form D filings (a free Crunchbase alternative), ~50 scraped VC/PE portfolios, and Apollo.
- ii.Resolved, deduped and size-gated every company down to a clean universe by domain.
- iii.Scored each one with an LLM against a custom rubric, then split into tiers — qualification no keyword filter can do.
- iv.Result: 781 qualified target companies across the three sources — a reusable engine, not a one-off list.
Featured build · PE Growth Partners
A campaign targeting PE firms & investment banks needed data no off-the-shelf tool could give them.
- i.Estimated each firm's AUM by matching Crunchbase against SEC Form ADV regulatory filings — no premium data subscription.
- ii.AI agents extracted portfolio companies and sectors from PitchBook profiles.
- iii.An enrichment waterfall found the decision-makers; a 3-step sequence ran in Email Bison; positive replies routed to Slack.
- iv.Result: 2.5% reply rate, 50% positive-reply rate, 12 campaigns/month, meetings with firms like Lex Capital Group and Aurum Capital.
Featured build · Local lead engine
A config-driven engine that turns Google Maps into a qualified, owner-mapped lead list — in any country.
- i.Scrapes and dedupes every business in a target geography from Google Maps — any country, any category.
- ii.Qualifies to the exact ICP with a config rule set — size, reviews, category, claimed status, chains.
- iii.Finds each owner / decision-maker from the business's website and Google — not a generic info@ inbox.
- iv.Result: deployed across roofing, home services and schools in the US, UK and Africa — including 2,773 qualified, owner-mapped leads at ~98% accuracy for one client.
Featured build · Campaign diagnostic
An API-driven audit that finds why a cold-email campaign is failing — deliverability, copy, offer, or targeting.
- i.Connects directly to Instantly, Smartlead or HeyReach via API and pulls the full account.
- ii.Pinpoints the real bottleneck — sending/domain health, copy, offer, or list targeting — graded against a fixed rubric and the client's own GTM.
- iii.Categorizes the reply pool and runs inbox-placement checks.
- iv.Result: a prioritized fix list used to turn around live campaigns across a multi-client agency roster.
Pixel Pirate Studios
High-ticket video production
Engineered the outbound system for $30k production deals — ICP, data, and cold-email sequences.
$5M+ pipeline · 2% meeting rate
Karen Roberts Coaching
Podcast production · UK
Built the cold-outbound engine for $8k production offers — targeting, sales assets, and sequences.
$112k pipeline · 15 meetings from 1,400 emails
An AI hiring platform
Outbound system, end-to-end
Designed and built the full outbound engine — scored targets through to live sequences — and handed it over.
Built & delivered
Engines & tools I've built
YouTube lead-gen pipeline · SEC Form D sourcing pipeline · Two-tier LLM qualification harness
$6M+
total pipeline driven across clients & roles
$2M+
qualified pipeline at John Snow Labs — 20+ meetings/mo, top SDR
$1.20
cost per qualified lead on Clay builds
Enterprise meetings (GE Healthcare, Medtronic, J&J, Pfizer) were booked while an SDR at John Snow Labs.
